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Franchising and Licensing


Event Details


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This workshop explains the approach and principle benefits for any business thinking about either franchising or licensing their products or services. The workshop will help businesses evaluate whether franchising or licensing could help expand their business model. Utilising franchising could lead to the creation and development of innovative product, process or service offerings to new and existing clients throughout the UK or Overseas.

The workshop covers the following areas:

  • An introduction to franchising and licensing
  • The typical benefits – A general view
  • Case studies
  • The Franchise Company’s typical approach to a project – a brief review
  • The relationship in practice – role and responsibilities
  • Review the key documents purpose – Agreement – Operating Manual – Recruitment Brochure
  • The Start up Package fee – rationale and purpose – purpose
  • Potential ongoing income streams and options in return for support provided
  • Review and Questions
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